Master in Public Relations and Event Marketing
price :
7.900,00 $
General Information
- Level: Master's degree
- Mode: Online
- Type: Public relations
- Duration: 1 year
- Hours: 1500 Hours
- Enrollment period: 13-06-2025
- Start date: 14-07-2025
- Financing: 11 months
Master in Public Relations and Event Marketing
About Master in Public Relations and Event Marketing
What does it prepare you for? Master in Public Relations and Event Marketing
The Master in Public Relations and Event Marketing prepares you to take on an essential role in promoting events and managing brand image in the industry. You will be ready to:• Design Communication Strategies: You will learn to design effective communication strategies for events.
• Event Promotion: You will gain skills to promote events and attract a desired audience.
• Social Media Management: You will master the management of social media platforms to increase event visibility.
• Brand Building: You will learn to build and manage brand image effectively in the context of events.
• Public Relations: You will develop skills to establish strong relationships with stakeholders, media and the public.
• Impact Evaluation: You will gain knowledge on how to measure the impact of marketing and public relations strategies.
Content of the Master in Public Relations and Event Marketing
The programme covers a wide range of key areas, including:• Communication Strategies: You will explore effective communication strategies for events, including message planning and crisis management.
• Event Marketing: You will learn event-specific marketing tactics, from advertising to digital marketing.
• Social Media and Digital Marketing: You will master the management of social media platforms and online marketing to increase event visibility.
• Brand Image Management: You will develop skills to effectively build and maintain brand image at events.
• Public Relations and Crisis Communication: You will learn how to manage public relations and communication in crisis situations.
• Evaluation and Analysis: You will gain knowledge on how to measure the impact of marketing and public relations strategies at events.
Syllabus:
Module 1: Introduction to public relations and event marketing
• Submodule 1.1: Fundamentals and key concepts
• Submodule 1.2: Strategic role in the events industry
• Submodule 1.3: Current trends and evolution
Module 2: Strategic planning for events and marketing
• Submodule 2.1: Audience analysis and objectives
• Submodule 2.2: Development of communication strategies
• Submodule 2.3: Integration of marketing in event planning
Module 3: Identity and brand management in events
• Submodule 3.1: Development of visual identity
• Submodule 3.2: Branding strategies for events
• Submodule 3.3: Reputation management in events
Module 4: Effective communication in events
• Submodule 4.1: Verbal and non-verbal communication strategies
• Submodule 4.2: media and press relations
• Submodule 4.3: social media and digital marketing
Module 5: Relations with stakeholders and collaborators
• Submodule 5.1: identification and management of stakeholders
• Submodule 5.2: collaboration with sponsors and partners
• Submodule 5.3: alliance and cooperation strategies
Module 6: Customer experience at events
• Submodule 6.1: designing memorable experiences
• Submodule 6.2: managing expectations
• Submodule 6.3: feedback and continuous improvement
Module 7: Marketing strategies for events
• Submodule 7.1: traditional marketing vs. Experiential Marketing
• Submodule 7.2: Promotion and Advertising Strategies
• Submodule 7.3: Content Marketing for Events
Module 8: Measuring Results and Impact Evaluation
• Submodule 8.1: Key Metrics in PR and Marketing
• Submodule 8.2: Impact Evaluation Tools
• Submodule 8.3: Return on Investment (ROI) Analysis
Module 9: Innovation and Trends in Event Marketing
• Submodule 9.1: Use of Emerging Technologies
• Submodule 9.2: Virtual and Hybrid Events
• Submodule 9.3: Sustainability and Social Responsibility in Event Marketing
Module 10: Case Studies and Successful Practices
• Submodule 10.1: Analysis of Real Cases in the Industry
• Submodule 10.2: Lessons Learned and Best Practices
• Submodule 10.3: Practical Application of strategies in simulated situations
Module 11: Developing marketing strategies for different types of events
• Submodule 11.1: Specific strategies for corporate events
• Submodule 11.2: Marketing for sporting events
• Submodule 11.3: Marketing strategies for cultural and social events
Module 12: Master’s final project
• Submodule 12.1: Research and development of the final project
• Submodule 12.2: Presentation and defence of the project
• Submodule 12.3: Evaluation and conclusions
• Submodule 12.4: Preparation for a professional career
• Submodule 12.5: Ethics and responsibility in event management
• Submodule 12.6: Graduation and celebration of success
If you need more information, simply fill out our corresponding form. Within a period of 24 to 48 hours, one of our consultants will contact you to establish a first conversation and carry out an initial approach.
Subsequently, an advisory meeting will be scheduled focused on answering your questions. questions and clarify any uncertainties you may have.
Finally, a second call will be held in which all your concerns will be resolved and you will receive personalized guidance regarding everything you require.
Documentation If the program fits you, proceed to apply for your candidacy by sending the specific documentation to your personal advisor. If the project is to your liking, continue with the application for your candidacy , sending us the following documentation.
• Admission form
• Photocopy of your ID
• Curriculum vitae
• Previous studies
• Letter recommendation (optional)
Requirements to study Formalization of the place reservation through our different payment methods
• Direct debit.
• Credit card.
• Virtual payment.
Adaptable You will be able to access live online courses from any location and device, giving you complete adaptability.
Close You will have the support of our highly trained teachers, who will speed up your academic development, as well as the guidance of a support mentor to assist you in achieving your goals.
Practical Our virtual academic space will be your main educational platform, where you will find all the programs you will take. In addition, you will have access to the electronic library, an online society to interact with other learners and accessible support at all times.
Check out our scholarships and study grants
At Esinev Education in collaboration with ISEIE Innovation School, we are dedicated to securing your future by offering you a wide range of university scholarships and financial aid so that you can receive the best education without obstacles. Our scholarships and grants are available to everyone, regardless of your profile, as we have various options to adapt to your personal circumstances. Explore all the information about our scholarships and grants, and choose the one that best suits your needs to ensure your academic training.
Academic Excellence The scholarship for Students with an outstanding academic record is awarded to those students who have demonstrated outstanding performance in their studies. This scholarship recognizes and rewards the effort, dedication and academic achievements of outstanding students.
Scholarship for those over 45 The scholarship for those over 45 is a unique opportunity designed specifically for people who wish to return to their higher education after having passed a certain stage in their life. This scholarship is aimed at those individuals who, despite not having had the opportunity to obtain a university education at the time, wish to acquire new knowledge and skills to advance in their career or explore new professional horizons.
Scholarship for young people under 25 years of age The scholarship for young people under 25 years of age is designed to support this specific age group in their search for higher education. This scholarship provides opportunities and financial resources to help young people overcome economic barriers and access quality education. We value the potential and commitment of young people in their academic and professional development, so this scholarship is awarded to those who demonstrate outstanding academic performance, as well as strong motivation and dedication to achieve their educational goals. We are committed to supporting talented young people and providing them with the necessary tools so that they can make the most of their potential and achieve a successful future.
Women Leader Scholarship The “Women and Leadership” scholarship is designed to support and empower women who demonstrate strong leadership potential in their fields of study. This scholarship offers the opportunity to receive a quality education and develop leadership skills to help women excel in their careers and challenge gender stereotypes.
Entrepreneurship Scholarships The scholarship is aimed at those people who are working on projects or ventures that seek to generate a positive impact on the world. It is designed to support those individuals committed to making the world a better place through their initiatives.
Large Family The scholarship is especially designed for those students who belong to a large family, recognizing and supporting the special circumstances they face in terms of financial resources and family responsibilities.
Self-Employed Scholarship The “Self-Employed Scholarship” is a financial aid intended to support entrepreneurs and self-employed workers in their professional development and business growth. This scholarship offers financial support to cover expenses related to training, advice and resources necessary to strengthen their business skills and competencies.
The Job Integration Grant is specifically designed to help unemployed people reintegrate into the labor market. This grant provides financial support and additional resources to facilitate the transition to a new job.
