Master in Fashion and Luxury Event Marketing
price :
7.300,00 $
General Information
- Level: Master's degree
- Mode: Online
- Type: Marketing and sponsorship
- Duration: 1 year
- Hours: 1500 Hours
- Enrollment period: 13-06-2025
- Start date: 13-07-2025
- Financing: 11 months
Master in Fashion and Luxury Event Marketing
About Master in Fashion and Luxury Event Marketing
What does it prepare you for? Master in Fashion and Luxury Event Marketing
The Master in Fashion and Luxury Event Marketing prepares you to take on a key role in the promotion and management of fashion and luxury events. You will be ready to:• Design Brand Experiences: You will learn to design events that reflect the essence of fashion and luxury brands.
• Exclusive Promotion: You will gain skills to promote events in an exclusive way, generating interest and demand.
• Brand Image Management: You will master brand image management at events, maintaining consistency and exclusivity.
• Industry Connections: You will develop relationships and connections with key professionals in the fashion and luxury industry.
• Trends and Creativity: You will be aware of the latest trends in fashion and luxury, applying creativity in event planning.
• Impact Assessment: You will gain knowledge on how to measure the impact and return on investment of fashion and luxury events.
Content of the Master in Fashion and Luxury Event Marketing
The program covers a wide range of key areas, including:• Marketing and Promotion of Fashion and Luxury Events: You will explore marketing strategies and tactics specific to fashion and luxury events.
• Designing Event Experiences: You will learn how to design events that generate memorable and engaging experiences.
• Event Brand Image Management: You will master brand image management and exclusivity in fashion and luxury events.
• Industry Relations: You will develop skills to establish connections and collaborations in the fashion and luxury industry.
• Trends in Fashion and Luxury: You will be aware of the latest trends and developments in the industry.
• Impact and ROI Measurement: You will gain knowledge on how to measure the impact and return on investment of events.
Syllabus:
Module 1: Introduction to fashion and luxury event marketing
• Sub-module 1.1: Fundamentals of fashion and luxury marketing
• Sub-module 1.2: Current trends in the industry
Module 2: Strategic planning in the context of fashion and luxury
• Sub-module 2.1: Audience analysis and specific objectives
• Sub-module 2.2: Exclusive communication strategies
• Sub-module 2.3: Integrating marketing into fashion and luxury event planning
Module 3: Organising fashion shows and presentations
• Sub-module 3.1: Designing and producing fashion shows
• Sub-module 3.2: Selecting models and collaborating with designers
• Sub-module 3.3: Coordinating fashion presentation events
Module 4: Visual marketing and styling at fashion events
• Sub-module 4.1: Creating image and style
• Sub-module 4.2: Creating a style and image
• Sub-module 4.3: Creating a style and image
4.2: Visual merchandising strategies
• Submodule 4.3: Influence of the image on the event experience
Module 5: Sponsorships and collaborations in the world of fashion
• Submodule 5.1: Strategic alliances and exclusive sponsors
• Submodule 5.2: Collaborations with luxury brands
• Submodule 5.3: Negotiation of beneficial agreements
Module 6: Digital marketing and specific social networks
• Submodule 6.1: Digital strategies for the fashion and luxury market
• Submodule 6.2: Exclusive social media for luxury brands
• Submodule 6.3: Creation of brand content
Module 7: Shopping experiences and exclusive events for customers
• Submodule 7.1: Design of exclusive shopping spaces
• Submodule 7.2: VIP events and customer experiences
• Submodule 7.3: Loyalty strategies in the fashion and luxury market luxury segment
Module 8: Specific audiovisual and multimedia production
• Submodule 8.1: production of high-quality audiovisual content
• Submodule 8.2: video marketing strategies for the sector
• Submodule 8.3: integration of multimedia elements in fashion events
Module 9: Crisis communication and reputation management in the industry
• Submodule 9.1: crisis assessment and management
• Submodule 9.2: building and preserving brand reputation
• Submodule 9.3: effective communication in sensitive situations
Module 10: Sustainability and ethics in fashion and luxury events
• Submodule 10.1: sustainable trends in the industry
• Submodule 10.2: ethics in production and marketing
• Submodule 10.3: implementation of sustainable practices in events
Module 11: Innovation and future trends in fashion and luxury marketing
• Submodule 11.1: Research and adoption of new trends
• Submodule 11.2: Emerging technologies in the industry
• Submodule 11.3: Adaptation and preparation for the future
Module 12: Master’s thesis
• Submodule 12.1: Research and development of the final project
• Submodule 12.2: Presentation and defense of the project
• Submodule 12.3: Evaluation and conclusions
• Submodule 12.4: Preparation for a professional career
• Submodule 12.5: Ethics and responsibility in the fashion and luxury industry
• Submodule 12.6: Graduation and celebration of success
If you need more information, simply fill out our corresponding form. Within a period of 24 to 48 hours, one of our consultants will contact you to establish a first conversation and carry out an initial approach.
Subsequently, an advisory meeting will be scheduled focused on answering your questions. questions and clarify any uncertainties you may have.
Finally, a second call will be held in which all your concerns will be resolved and you will receive personalized guidance regarding everything you require.
Documentation If the program fits you, proceed to apply for your candidacy by sending the specific documentation to your personal advisor. If the project is to your liking, continue with the application for your candidacy , sending us the following documentation.
• Admission form
• Photocopy of your ID
• Curriculum vitae
• Previous studies
• Letter recommendation (optional)
Requirements to study Formalization of the place reservation through our different payment methods
• Direct debit.
• Credit card.
• Virtual payment.
Adaptable You will be able to access live online courses from any location and device, giving you complete adaptability.
Close You will have the support of our highly trained teachers, who will speed up your academic development, as well as the guidance of a support mentor to assist you in achieving your goals.
Practical Our virtual academic space will be your main educational platform, where you will find all the programs you will take. In addition, you will have access to the electronic library, an online society to interact with other learners and accessible support at all times.
Check out our scholarships and study grants
At Esinev Education in collaboration with ISEIE Innovation School, we are dedicated to securing your future by offering you a wide range of university scholarships and financial aid so that you can receive the best education without obstacles. Our scholarships and grants are available to everyone, regardless of your profile, as we have various options to adapt to your personal circumstances. Explore all the information about our scholarships and grants, and choose the one that best suits your needs to ensure your academic training.
Academic Excellence The scholarship for Students with an outstanding academic record is awarded to those students who have demonstrated outstanding performance in their studies. This scholarship recognizes and rewards the effort, dedication and academic achievements of outstanding students.
Scholarship for those over 45 The scholarship for those over 45 is a unique opportunity designed specifically for people who wish to return to their higher education after having passed a certain stage in their life. This scholarship is aimed at those individuals who, despite not having had the opportunity to obtain a university education at the time, wish to acquire new knowledge and skills to advance in their career or explore new professional horizons.
Scholarship for young people under 25 years of age The scholarship for young people under 25 years of age is designed to support this specific age group in their search for higher education. This scholarship provides opportunities and financial resources to help young people overcome economic barriers and access quality education. We value the potential and commitment of young people in their academic and professional development, so this scholarship is awarded to those who demonstrate outstanding academic performance, as well as strong motivation and dedication to achieve their educational goals. We are committed to supporting talented young people and providing them with the necessary tools so that they can make the most of their potential and achieve a successful future.
Women Leader Scholarship The “Women and Leadership” scholarship is designed to support and empower women who demonstrate strong leadership potential in their fields of study. This scholarship offers the opportunity to receive a quality education and develop leadership skills to help women excel in their careers and challenge gender stereotypes.
Entrepreneurship Scholarships The scholarship is aimed at those people who are working on projects or ventures that seek to generate a positive impact on the world. It is designed to support those individuals committed to making the world a better place through their initiatives.
Large Family The scholarship is especially designed for those students who belong to a large family, recognizing and supporting the special circumstances they face in terms of financial resources and family responsibilities.
Self-Employed Scholarship The “Self-Employed Scholarship” is a financial aid intended to support entrepreneurs and self-employed workers in their professional development and business growth. This scholarship offers financial support to cover expenses related to training, advice and resources necessary to strengthen their business skills and competencies.
The Job Integration Grant is specifically designed to help unemployed people reintegrate into the labor market. This grant provides financial support and additional resources to facilitate the transition to a new job.
