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Executive Programme in Strategic Management of Event Companies
The Executive Programme in Strategic Management of Event Companies is a 100% online advanced diploma programme (1,500 hours, 12 months) for anyone who wants to build a career in strategic management of event companies. You learn through practical modules and real case studies, guided by tutors with industry experience, and finish with a capstone project.
New intake every two months · Interest-free payment plans · ESINEV certificate of completion (non-degree).
Duration1 year
Hours1500 hours
Payment11 months
Overview
What it prepares you forThe MBA in Strategic Event Business Management prepares you to face challenges and seize opportunities in the events industry with confidence and success. Graduates will be equipped to:Plan and execute high-impact events: You will acquire the skills necessary to design and carry out events of different scales, from corporate meetings to cultural festivals.
Effective resource management: You will learn to efficiently manage budget, time and human resources, which is essential in a field where logistics and cost control are critical.
Develop strong business strategies: You will gain a deep understanding of business strategy and how to apply it in the context of event companies or event planning projects.
Identify growth opportunities: You will be prepared to recognize opportunities for growth and expansion in a constantly evolving events market.
Effective resource management: You will learn to efficiently manage budget, time and human resources, which is essential in a field where logistics and cost control are critical.
Develop strong business strategies: You will gain a deep understanding of business strategy and how to apply it in the context of event companies or event planning projects.
Identify growth opportunities: You will be prepared to recognize opportunities for growth and expansion in a constantly evolving events market.
Our Executive Programme in Strategic Event Business Management is a postgraduate academic programme designed to be the gateway to a successful career in the exciting events industry. Event management is a constantly growing field, where the demand for professionals highly trained has never been higher. In this context, our programme seeks to provide comprehensive training that ranges from the fundamental concepts of event planning to advanced business strategies.
At the heart of our MBA is the premise that events are much more than social gatherings; They are strategic tools to achieve business, cultural and social objectives. Our approach combines a strong theoretical foundation with practical applications, allowing our students to understand and master every aspect of event management. This holistic approach results in highly trained graduates ready to lead the industry.
Studying from the UK
This programme is delivered 100% online in English, so you can study from anywhere in the UK — London, Manchester, Birmingham, Glasgow or Belfast — and fit your learning around work. The skills covered apply directly to events across the UK, from conferences and exhibitions to weddings and festivals. Fees are shown in pounds sterling (GBP) and can be spread with interest-free instalments.
About your certificate
ESINEV programmes are non-degree professional training delivered 100% online. On completion you receive an ESINEV certificate of completion. ESINEV is a private online training provider: this programme is not a UK degree and is not regulated by Ofqual or the Office for Students (OfS).
Your learning path
Curriculum
The master's content covers a wide range of key areas, including:Event planning and design: From conceptualization to execution, you will learn to plan events that exceed client expectations.
Event marketing and promotion: You will explore effective event-specific marketing and promotion strategies.
Financial and budget management: You will acquire skills in event management budgets, obtaining sponsorships and cost control.
Business strategy in events: You will study the creation and management of event companies, as well as the expansion of businesses in this sector.
<br<Human resource management: You will understand how to lead and manage teams in an events context.
Ethics and sustainability in events: You will explore the importance of ethics and sustainability in the events industry.
Emerging technology and trends: You will keep pace with the latest technologies and trends in events.
Plan of study: Module 1: Introduction to the events industry
Submodule 1.1: Overview of the events industry
Submodule 1.2: Current trends in events
Submodule 1.3: Business models in event organization
Submodule 1.4 : Ethics and social responsibility in events
Submodule 1.5: Corporate and social events
Submodule 1.6: Cultural and social events sports
Module 2: Strategic management in events
Submodule 2.1: Strategic planning in events
Submodule 2.2: Development of concepts and themes
Submodule 2.3: Marketing strategies for events
Submodule 2.4: Resource management and suppliers
Submodule 2.5: Evaluation and measurement of results
Submodule 2.6: Innovation and technology in event management
Module 3: Event production and logistics
Submodule 3.1: Event production planning
Submodule 3.2: Logistics and operational coordination
Submodule 3.3: Space management and scenography
Submodule 3.4: Catering and food services
Submodule 3.5: Audiovisual and technology for events
Submodule 3.6: Security and crisis management
Module 4: Marketing and communication at events
Submodule 4.1: Marketing and promotion strategies
Submodule 4.2: Advertising and public relations
Submodule 4.3: Digital communication and social networks
Submodule 4.4: Branding and event sponsorship
br> Submodule 4.5: Customer experience at events
Submodule 4.6: Measuring marketing impact
Module 5: Protocol and etiquette at events
Submodule 5.1: Official and business protocol
Submodule 5.2: Etiquette at social events
br>
Submodule 5.3: International and multicultural protocol
Submodule 5.4: Organization of ceremonies and official events
Submodule 5.5: Personalization and guest experience
Submodule 5.6: Protocol and etiquette in virtual events
Module 6: Financial and legal management in events
Submodule 6.1: Budget and finances in events
Submodule 6.2: Contracting and legal negotiation
Submodule 6.3: Tax and legal implications
Submodule 6.4: Management of contracts and agreements
Submodule 6.5: Liability and insurance in events
Submodule 6.6: Regulatory and regulatory compliance
Module 7: Innovation and technology in events
Submodule 7.1: Audiovisual technology for events
Submodule 7.2: Digital solutions and mobile applications
Submodule 7.3: Virtual reality and immersive experiences
Submodule 7.4: Streaming and live broadcasts
Submodule 7.5 : Security and technology in events
Submodule 7.6: Sustainable innovation in events
Module 8: Catering and catering services food at events
SubmodModule 8.1: Menu planning and gastronomic offers
Submodule 8.2: Food preparation and presentation techniques
Submodule 8.3: Healthy and dietary catering
Submodule 8.4: Beverage and cocktail management
Submodule 8.5: Catering staff management
Submodule 8.6: Allergen management and food safety
Module 9: Audiovisual technology and translation at events
Submodule 9.1: Audio and sound equipment for events
Submodule 9.2: Video production for events
Submodule 9.3: Translation and interpretation at events
Submodule 9.4: Simultaneous translation technology
Submodule 9.5: Photography and videography at events
Submodule 9.6: Interactive technology in events
Module 10: Risk assessment and management in events
Submodule 10.1: Security and protocol at events
Submodule 10.2: Risk assessment and management
Submodule 10.3: Prevention of crises and contingencies
Submodule 10.4: Security at government events
Submodule 10.5: Risk management in health and services
Submodule 10.6: Impact evaluation and recovery
Module 11: Master's final project
Submodule 11.1: Research and development of a final project
Submodule 11.2: Presentation and defense of the project
Submodule 11.3: Evaluation and conclusions
Submodule 11.4: Preparation for a professional career
Submodule 11.5: Ethics and responsibility in event management
Submodule 11.6: Graduation and celebration of success
Event marketing and promotion: You will explore effective event-specific marketing and promotion strategies.
Financial and budget management: You will acquire skills in event management budgets, obtaining sponsorships and cost control.
Business strategy in events: You will study the creation and management of event companies, as well as the expansion of businesses in this sector.
<br<Human resource management: You will understand how to lead and manage teams in an events context.
Ethics and sustainability in events: You will explore the importance of ethics and sustainability in the events industry.
Emerging technology and trends: You will keep pace with the latest technologies and trends in events.
Plan of study: Module 1: Introduction to the events industry
Submodule 1.1: Overview of the events industry
Submodule 1.2: Current trends in events
Submodule 1.3: Business models in event organization
Submodule 1.4 : Ethics and social responsibility in events
Submodule 1.5: Corporate and social events
Submodule 1.6: Cultural and social events sports
Module 2: Strategic management in events
Submodule 2.1: Strategic planning in events
Submodule 2.2: Development of concepts and themes
Submodule 2.3: Marketing strategies for events
Submodule 2.4: Resource management and suppliers
Submodule 2.5: Evaluation and measurement of results
Submodule 2.6: Innovation and technology in event management
Module 3: Event production and logistics
Submodule 3.1: Event production planning
Submodule 3.2: Logistics and operational coordination
Submodule 3.3: Space management and scenography
Submodule 3.4: Catering and food services
Submodule 3.5: Audiovisual and technology for events
Submodule 3.6: Security and crisis management
Module 4: Marketing and communication at events
Submodule 4.1: Marketing and promotion strategies
Submodule 4.2: Advertising and public relations
Submodule 4.3: Digital communication and social networks
Submodule 4.4: Branding and event sponsorship
br> Submodule 4.5: Customer experience at events
Submodule 4.6: Measuring marketing impact
Module 5: Protocol and etiquette at events
Submodule 5.1: Official and business protocol
Submodule 5.2: Etiquette at social events
br>
Submodule 5.3: International and multicultural protocol
Submodule 5.4: Organization of ceremonies and official events
Submodule 5.5: Personalization and guest experience
Submodule 5.6: Protocol and etiquette in virtual events
Module 6: Financial and legal management in events
Submodule 6.1: Budget and finances in events
Submodule 6.2: Contracting and legal negotiation
Submodule 6.3: Tax and legal implications
Submodule 6.4: Management of contracts and agreements
Submodule 6.5: Liability and insurance in events
Submodule 6.6: Regulatory and regulatory compliance
Module 7: Innovation and technology in events
Submodule 7.1: Audiovisual technology for events
Submodule 7.2: Digital solutions and mobile applications
Submodule 7.3: Virtual reality and immersive experiences
Submodule 7.4: Streaming and live broadcasts
Submodule 7.5 : Security and technology in events
Submodule 7.6: Sustainable innovation in events
Module 8: Catering and catering services food at events
SubmodModule 8.1: Menu planning and gastronomic offers
Submodule 8.2: Food preparation and presentation techniques
Submodule 8.3: Healthy and dietary catering
Submodule 8.4: Beverage and cocktail management
Submodule 8.5: Catering staff management
Submodule 8.6: Allergen management and food safety
Module 9: Audiovisual technology and translation at events
Submodule 9.1: Audio and sound equipment for events
Submodule 9.2: Video production for events
Submodule 9.3: Translation and interpretation at events
Submodule 9.4: Simultaneous translation technology
Submodule 9.5: Photography and videography at events
Submodule 9.6: Interactive technology in events
Module 10: Risk assessment and management in events
Submodule 10.1: Security and protocol at events
Submodule 10.2: Risk assessment and management
Submodule 10.3: Prevention of crises and contingencies
Submodule 10.4: Security at government events
Submodule 10.5: Risk management in health and services
Submodule 10.6: Impact evaluation and recovery
Module 11: Master's final project
Submodule 11.1: Research and development of a final project
Submodule 11.2: Presentation and defense of the project
Submodule 11.3: Evaluation and conclusions
Submodule 11.4: Preparation for a professional career
Submodule 11.5: Ethics and responsibility in event management
Submodule 11.6: Graduation and celebration of success
How you learn
◎100% online
Virtual campus available 24/7 on any device.
✦Industry tutor
Personal follow-up and feedback on your work.
◷At your pace
Flexible schedule that fits around your job.
▣Practical project
Apply what you learn to a real events case.
Adaptable You will have the possibility of accessing live online courses from any place and device, giving you complete adaptability.
Nearby You will get the support of our highly trained teachers, who will expedite your academic development, as well as the guidance of a backup mentor to assist you in achieving your goals.
Practical Our academic virtual space will be your main educational platform, where you will find all the programs you will take. In addition, you will have access to the electronic library, an online society to interact with other trainees and support accessible at all times.
Nearby You will get the support of our highly trained teachers, who will expedite your academic development, as well as the guidance of a backup mentor to assist you in achieving your goals.
Practical Our academic virtual space will be your main educational platform, where you will find all the programs you will take. In addition, you will have access to the electronic library, an online society to interact with other trainees and support accessible at all times.
Career paths
Graduates of the MBA in Strategic Event Business Management can choose from a variety of exciting career paths, including: Event Planning Companies: Many graduates choose to start their own event planning companies or work in established event agencies.
Corporate event departments: They can also lead event departments in companies and organizations, where event planning is a key tool to achieve strategic objectives.
Marketing and advertising agencies: Some opt for careers in marketing and advertising agencies specialized in events, where they can apply their knowledge in event promotion.
Hospitality and tourism companies: Hotels, resorts and tourist destinations are looking for professionals with experience in event management to serve their guests.
Event technology companies: With the growing importance of technology in events, there are opportunities in companies that develop applications and technological solutions for events.
Entrepreneurship: Those with an entrepreneurial spirit can launch their own events and related services companies.
Corporate event departments: They can also lead event departments in companies and organizations, where event planning is a key tool to achieve strategic objectives.
Marketing and advertising agencies: Some opt for careers in marketing and advertising agencies specialized in events, where they can apply their knowledge in event promotion.
Hospitality and tourism companies: Hotels, resorts and tourist destinations are looking for professionals with experience in event management to serve their guests.
Event technology companies: With the growing importance of technology in events, there are opportunities in companies that develop applications and technological solutions for events.
Entrepreneurship: Those with an entrepreneurial spirit can launch their own events and related services companies.
Admissions
- Request information
Leave your details and an adviser will contact you.
- Guidance call
We review your profile and career goals.
- Enrolment and access
Secure your place and get access to the campus.
If you need more information, simply fill out our corresponding form. Within a period of 24 to 48 hours, one of our consultants will contact you to establish a first conversation and carry out an initial approach.
Subsequently, an advisory meeting will be scheduled focused on answering your questions. questions and clarify any uncertainties you may have.
Finally, a second call will be held in which all your concerns will be resolved and you will receive personalized guidance regarding everything you require.
Documentation If the program fits you, proceed to apply for your candidacy by sending the specific documentation to your personal advisor. If the project is to your liking, continue with the application for your candidacy , sending us the following documentation.
• Admission form
• Photocopy of your ID
• Curriculum vitae
• Previous studies
• Letter recommendation (optional)
Requirements to study Formalization of the place reservation through our different payment methods
• Direct debit.
• Credit card.
• Virtual payment.
Fees & payment
111
11 instalments of£428Total: £4,709
Indicative instalment. Please confirm payment terms with the admissions team.
Check out our scholarships and study aid
At Esinev Education in collaboration with ISEIE Innovation School, we are dedicated to ensuring your future by offering you a wide range of university scholarships and financial aid so that you can receive the best education without obstacles. Our scholarships and grants are available to everyone, regardless of your profile, as we have various options to adapt to your personal circumstances. Explore all the information about our scholarships and aid, and choose the one that best suits your needs to ensure your academic training.
Academic excellence The scholarship for Students with an outstanding academic record is awarded to those students who have demonstrated outstanding performance in their studies. This scholarship recognizes and rewards the effort, dedication and academic achievements of outstanding students.
Scholarship for people over 45 The scholarship for People over 45 is a unique opportunity designed specifically for people who want to resume their higher studies after having passed a certain stage of their life. This scholarship is aimed at those individuals who, despite not having had the opportunity to obtain a university education at the time, wish to acquire new knowledge and skills to advance their career or explore new professional horizons.
Scholarship for those under 25 The scholarship for young people under 25 is designed to support this specific age group in their pursuit of higher education. This scholarship provides opportunities and financial resources to help young people overcome economic barriers and access quality education. We value the potential and commitment of young people in their academic and professional development, which is why this scholarship is awarded to those who demonstrate outstanding academic performance, as well as strong motivation and dedication to achieve their educational goals. We are committed to supporting talented young people and providing them with the necessary tools so they can make the most of their potential and achieve a successful future.
Woman Leader Scholarship The “Women and Leadership” scholarship is designed to support and empower women who demonstrate strong leadership potential in their fields of study. This scholarship offers the opportunity to receive a quality education and develop leadership skills to help women excel in their careers and challenge gender stereotypes.
Entrepreneurship Scholarships The scholarship is aimed at those people who are working on projects or ventures that seek to generate a positive impact on the world. It is designed to support those individuals committed to making the world a better place through their initiatives.
Large Family The scholarship is specially designed for those students who belong to a large family, recognizing and supporting the special circumstances they face in terms of financial resources and family responsibilities.
Self-Employed Scholarship The “Self-Employed Scholarship” is financial aid designed to support entrepreneurs and self-employed workers in their professional development and business growth. This scholarship offers financial support to cover expenses related to the training, advice and resources necessary to strengthen your business skills and competencies.
Job integration scholarship (for unemployed) The job integration scholarship is specifically designed to help unemployed people reintegrate into the labor market. This scholarship provides additional financial support and resources to ease the transition to new employment.
At Esinev Education in collaboration with ISEIE Innovation School, we are dedicated to ensuring your future by offering you a wide range of university scholarships and financial aid so that you can receive the best education without obstacles. Our scholarships and grants are available to everyone, regardless of your profile, as we have various options to adapt to your personal circumstances. Explore all the information about our scholarships and aid, and choose the one that best suits your needs to ensure your academic training.
Academic excellence The scholarship for Students with an outstanding academic record is awarded to those students who have demonstrated outstanding performance in their studies. This scholarship recognizes and rewards the effort, dedication and academic achievements of outstanding students.
Scholarship for people over 45 The scholarship for People over 45 is a unique opportunity designed specifically for people who want to resume their higher studies after having passed a certain stage of their life. This scholarship is aimed at those individuals who, despite not having had the opportunity to obtain a university education at the time, wish to acquire new knowledge and skills to advance their career or explore new professional horizons.
Scholarship for those under 25 The scholarship for young people under 25 is designed to support this specific age group in their pursuit of higher education. This scholarship provides opportunities and financial resources to help young people overcome economic barriers and access quality education. We value the potential and commitment of young people in their academic and professional development, which is why this scholarship is awarded to those who demonstrate outstanding academic performance, as well as strong motivation and dedication to achieve their educational goals. We are committed to supporting talented young people and providing them with the necessary tools so they can make the most of their potential and achieve a successful future.
Woman Leader Scholarship The “Women and Leadership” scholarship is designed to support and empower women who demonstrate strong leadership potential in their fields of study. This scholarship offers the opportunity to receive a quality education and develop leadership skills to help women excel in their careers and challenge gender stereotypes.
Entrepreneurship Scholarships The scholarship is aimed at those people who are working on projects or ventures that seek to generate a positive impact on the world. It is designed to support those individuals committed to making the world a better place through their initiatives.
Large Family The scholarship is specially designed for those students who belong to a large family, recognizing and supporting the special circumstances they face in terms of financial resources and family responsibilities.
Self-Employed Scholarship The “Self-Employed Scholarship” is financial aid designed to support entrepreneurs and self-employed workers in their professional development and business growth. This scholarship offers financial support to cover expenses related to the training, advice and resources necessary to strengthen your business skills and competencies.
Job integration scholarship (for unemployed) The job integration scholarship is specifically designed to help unemployed people reintegrate into the labor market. This scholarship provides additional financial support and resources to ease the transition to new employment.
Frequently asked questions
Is this an official degree?
On completion you receive an ESINEV certificate. It is not an official degree; recognition can be assessed depending on the programme you complete and local regulations.
How long is it and how many hours?
Duration: 1 year. Study load: 1500 hours, designed to fit around your work.
Is it taught online?
Yes. It is 100% online, with a virtual campus, downloadable materials and tutoring from industry professionals.
Can I pay in instalments?
Yes. Payment: 11 months. The admissions team will confirm the terms.
When can I start?
New intakes open every two months. Request information to secure a place in the next one.
Free guidance
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